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What is this website all about?

welcome-to-rovahaSometimes we like to share something. Over the last 20 years I have read, learned and shared hundreds of PDF, presentations, knowlegde, experiences, and so on and so fort. Social multi media options are nice platforms, nevertheless I would like to get some structure and sustainability in my data & information stream. For that reason I have build this non-commercial website for you.

I trust you will appreciate my "hobby" website project and its content. It has been designed and presented to the best interests of you and your fellow website visitors. Although I realize that it is far from complete, I trust this nice quote will comfort you..."It is better to travel well than to arrive." (Buddha).

Kind regards, Ronald van Haaften MBA. 

A friendly quote from Prof. Dr. Waldemar Pfoertsch concerning Corporate Branding:

"I read your paper, and I liked how you structured. Thank you for sending me all this wonderful information. I looked at the stuff, it is really great. You have developed a very detailed system based on all the important concepts in the industry. What I also liked that you quoted my publications and that you developed some nice graphs from the concepts of the Kotler/Pfoertsch B2B Brand management book..."

Prof. Dr. Waldemar Pfoertsch
International Business and Business Marketing / Branding
Pforzheim University Business School



Communication skills

CommunicationInfluence others? Start with yourself! As soon as you are aware of the interpersonal circumplex and once you start properly using it, it could help you to communicate and collaborate at a higher level of effectiveness and efficiency. By choosing the right consciously certain behaviour, you can positively influence the other eventually to get the best out of your mutual collaboration.


Customer satisfaction

Customer-satisfactionCustomer satisfaction means; the relationship between the firm and its customers, to create, build and maintain the right set of brand associations as an enabler for future business and loyal customers. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. Hence I have studied and reviewed several satisfaction models.


Strategy model

Strategy-creationOver the last 50 years many strategy models have been designed for all sorts of markets and segments. I have studied several books full of models, and honestly I still do. Each model gives you a the benefit of understanding what is happening in your playing field. Some models cover a single strategy element and some cover a full process. One of my favourite models is the model I have constructed, tested and used over the last 7 years. And it still hold stand!


Corporate branding

Corporate-brandingIn my MBA Thesis I have addressed corporate branding as a holistic strategic tool that could contribute significantly to international business development. The reason for research was addressed to the strategy transition of international organizations, from a local responsiveness strategy to a transnational strategy, which requires a healthy balance between the extent of integration and local responsiveness.


Satisfaction survey

Customer-surveyWe often are not aware of the extent of satisfaction / dissatisfaction as long as we do not ask. In order to monitor customer satisfaction, and to take action for improving it, a number of different methods have been developed and tested. However, for the purpose of developing tangible applications for results a number of criteria have to be fulfilled in any such measurement system, not least if the ambition is to compare and benchmark.


Brand integration

Brand-integrationBuilding and properly managing brand equity has become a priority for companies of all sizes, in all types of industries, in all types of markets. After all, from strong brand equity flow customer loyalty and profits. The rewards of having a strong corporate brand are clear. To understand the magnitude of branding and to determine the actual points of attention, I have developed a brand integration model and a survey structure.


Getting things done.

Rovaha-Getting-things-DonePushed forward with our endless to-do list and KPIs we are often so occupied with our daily routine and activities in life that we simply forget why we do what we do and for what reason we do it. Once a while reviewing the processes behind our activities and added values could leverage organizations, teams, and individuals significantly.

Read more ...

Work in progress

work-in-progress2As you will notice I am updating the website. Not just content, images and multimedia, but also some nice new features and functionality. For that the site could be a little bit distracting. Nevertheless I believe it it still acceptable to open the publish what is allready available.

About the website

The Rovaha non-commercial website is for information purposes only and does not constitute advice. By using or accessing this non-commercial website you agree with the terms and conditions, copyrights and Privacy and Cookie policy.

This non-commercial website is just for the visitor’s convenience.