- Written by Ronald van Haaften
- Hits: 1694
List of tables
- Table 1. Critique of brand element options (Keller, 2006:178)
- Table 2. Brand personality drivers (Aaker, 1996:146)
- Table 3. Quality rating 1-10 & 1-7 scale with the labels
- Table 4. Comparison of the generic branding options, according Backhaus (as quoted in Kotler & Pfoertsch, 2006:91).
- Table 5. Brand Report Card quality rating and weight levels.