click here to visit my Twitter homepage Click here to visit my YouTube channel click here to visit my LinkedIn profile page

4.5 Critical Success factors and pitfalls

Whether all recommendations will lead to instant success depends on many factors. Nonetheless I am fully confident that all above mentioned recommendations will contribute significantly to better brand performance and to a more structured and transparent marketing and communication organization. Last but not least I would like to emphasize both size of the coin by highlighting the critical success factor and pitfalls.

Critical success factors can be addressed as;

  • Effectiveness of implementation.
  • Understanding of urgency and reason for change.
  • MT Management support and trust.
  • BU management support and trust.
  • Willingness of employees.
  • First quick wins.

Pitfalls can be addressed as;

  • Doing nothing and continuing today what we have done yesterday.
  • Implementing without full understanding and support of MT and local business unit managers.
  • Implementing without proper preparation, milestones and Deming-cycles (Plan, Do, Check, Act cycle)
  • Implementing without ownership, accountability and responsibility.

So far so good…the next step is going to be the most complicated one: setting up a congruent and consistent corporate branding process which guides you and your organisation into the next phase of competitive differentiation and a profitable future.

Good luck to you and your marketing team in your quest for operational, tactical and strategic implementation of your corporate branding process.

Ronald van Haaften

Click now and open the content table for corporate branding pages

About the website

The Rovaha non-commercial website is for information purposes only and does not constitute advice. By using or accessing this non-commercial website you agree with the terms and conditions, copyrights and Privacy and Cookie policy.

This non-commercial website is just for the visitor’s convenience.