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5 Literature list.

  • Aaker, J.L. (1997). Dimensions of brand personality. published in Journal of Marketing Research, number 34, page 347-356.
  • Aaker, J.L. (2004). When good brands go bad. published in Journal of Consumer Research, Vol 31, June 2004.
  • Aaker, D.A. (2004). Leverage the Corporate Brand. California Management Review, vol 46. No 3 Spring 2004, page 6-18.
  • Aaker, D.A. (1991). Managing Brand Equity:Capitalizing on the Value of a Brand Name. Book review published in journal of markeying, vol 56 (April 1992), 125-134.
  • Aaker, D.A., E. Joachimsthaler. (1999). The Lure of Global Branding. Published in Harvard Business Review November/December pp 137-144.
  • Aaker, D.A., E. Joachimsthaler. (2000). Brand leadership, Simon & Schuster UK Ltd.
  • Aaker, D.A. (1996). Building strong brands, Simon & Schuster UK Ltd.
  • Aaker, D.A., E. Joachimsthaler. (1997). Building Brands without Mass Media, published in Harvard Business Review January 1997.
  • Alarik, B. (2000). The structure of multinational corporations, literature study Göteborgs Universitet.
  • Arnold, D. (1992). The handbook of brand management, Addison Wesley Publishing.
  • Bendapudi, N., V. Bendapudi. (2005). Creating the living Brand, published in Harvard Business Review May 2005.
  • Caterpillar. (2007). Annual State of the Brand, published by Caterpillar USA.
  • Caterpillar. (2006). Annual State of the Brand, published by Caterpillar USA.
  • Doz, Y., J. Santos, P. Williamson. (2001). From Global to Metanational, Harvard Business School Press.
  • Johnson, B. (2001). Toward a New Classification of Nonexperimental Quantitative Research, published in Educational Researcher, Vol. 30. No. 2, pp. 3–13.
  • Gelder, S. van. (2003). Global Brand Strategy, Kogan Page ltd.
  • Ghemawat, P. Regional Strategies for Global Leadership, published in Harvard Business Review December 2005
  • Goshal, S., D.E. Westney. (2005). Organization Theory And The Multinational Corporation, Palgrave Macmillan.
  • Holt, D.B., J.A. Quelch, E.L. Taylor. (2004). How Global Brands Compete. published in Harvard Business Review September 2004.
  • Hulberg, J. (2006). Integrating corporate branding and sociological paradigms: A literature study, published in Brand Management vol. 13, nos 1/2, 60-73 September-November 2006
  • Johnson, G., K. Scholes, R. Whittington. (2005). Exploring Corporate Strategy, Seventh Edition, Prentice-Hall, Inc.
  • Kapferer, J.N. (2007). The New Strategic Brand Management, Kogan Page Ltd.
  • Keller, K.L., K. Richey. (2006). The importance of corporate brand personality traits to a successful 21st century business, published in Brand Management vol 14, nos1/2, 74-81 September-November 2006.
  • Keller, K.L., D.R. Lehmann. (2004). Brands and Branding: Research findings and future Priorities, white paper.
  • Keller, K.L., (2006), Strategic brand management: Building, Measuring and managing Brand Equity. Academic Internet Publishers Incorporated.
  • Keller, K.L. (2000). The Brand Report Card, published in Harvard Business Review 2000.
  • Keller, K.L., B. Sternthal, A. Tybout. (2002). Three Questions You Need To Ask About Your Brand, published in Harvard Business Review September 2002.
  • Kerlinger, F.N., H.B. Lee. (2000). Foundations of Behavioral Research, (4th. ed.) Harcourt College Publishers:Fort Worth, TX.
  • Kotler, P. (2006). Marketing Management, Tenth Edition, Prentice-Hall, Inc.
  • Kotler, P., P. Waldemar. (2006). B2B Brand Management, Springer-Verlag GmbH.
  • Levit, T. (1983). The globalisation of Markets, published in Harvard Business Review May/June pp 92-95.
  • Mandour, Y., M. Bekkers, P. waalewijn. (2006). Marketing- en strategiemodellen, Academic service.
  • Mitchell, C. (2002). Selling the Brand Inside, published in Harvard Business Review January 2002.
  • Oxford English Dictionary. (2005). Oxford University Press.
  • Petty, R. E., J.T. Cacioppo. (1996). Attitudes and Persuasion: classic and contemporary approaches. Westview Press.
  • Porter, M.E. (1990). The Competitive Advantage of Nations. Published in Harvard Business Review March 1990.
  • Ries, A., J. Trout. (2001). Positioning, The battle for your mind, McGraw-Hill Companies.
  • Ries, A, L. Ries. (2000). The 22 Immutable Laws Of Branding, Profile Books Ltd.
  • Trout, J., S. Rivkin. (1996). The new positioning, McGraw-Hill Companies.
  • Trout, J. (2001). Brands, Big Brands, Big Trouble, McGraw-Hill Companies.
  • Venaik, S., D.F. Midgley, T.M. Devinney. (2001). The dimensionality of the Intergration-Responsiveness framework: An Emperical assessment, White
  • Paper.
  • Wasilewski, N. (2002). The pursuit of transnational strategies. White paper.

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