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Ronald van Haaften
Ronald van Haaften
List of tables
Table 1.
Critique of brand element options (Keller, 2006:178)
Table 2.
Brand personality drivers (Aaker, 1996:146)
Table 3.
Quality rating 1-10 & 1-7 scale with the labels
Table 4.
Comparison of the generic branding options, according Backhaus (as quoted in Kotler & Pfoertsch, 2006:91).
Table 5.
Brand Report Card quality rating and weight levels.
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