What is this website all about?
This website is dedicated to the spirit of sharing. Over the past 20 years, I've accumulated and shared hundreds of PDFs, presentations, pieces of knowledge, experiences, and more. My aim with this site is to bring structure and longevity to the flow of data and information I've gathered. Hence, I've created this non-commercial website especially for you.
I hope you find value in this project and its contents. It has been designed with the best interests of you and other visitors in mind. While I recognize it's not exhaustive, I'd like to leave you with a comforting thought:
"It is better to travel well than to arrive." - Buddha.
Kind regards,
Testimonial - White paper corporate branding
"I read your paper, and I liked how you structured. Thank you for sending me all this wonderful information.
I looked at the stuff, it is really great. You have developed a very detailed system based on all the important
concepts in the industry. What I also liked that you quoted my publications and that you developed some
nice graphs from the concepts of the Kotler/Pfoertsch B2B Brand management book..."
Prof. Dr. Waldemar Pfoertsch,
International Business and Business Marketing / Branding, Pforzheim University Business School